Vitamin D, the “sunshine vitamin” is really a hormone but categorized as a vitamin. This is
because a deficiency is associated with the diseases rickets (bone deformities) in children and
osteomalacia (poor bone mineralization leading to weak, painful bones) in adults. The body is
able to synthesize pre-vitamin D3 in the skin when exposed to sunlight. The pre-vitamin D3 is
rapidly converted into vitamin D3. Vitamin D3 is then transported through the blood to the
liver and kidney where it is converted into the hormone calcitriol, the active form of vitamin D.
Only a few foods naturally contain vitamin D including: fatty fish and cod liver oil. Fortified
foods such as milk and cereal are the major dietary sources of vitamin D. It is estimated that
40% of the U.S. population is vitamin D deficient, therefore supplementing the diet with extra
vitamin D is essential for optimal health. Numerous factors influence the skin’s synthesis of
pre-vitamin D3 including, location, climate, sun exposure, skin color, age and use of sunscreen.
When you combine all of the factors that influence vitamin D synthesis with the existing
widespread deficiency, vitamin D supplementation is the most efficient and convenient way to
ensure optimal vitamin D intake.*
Multiple potencies based on individual requirements.
Contains vitamin D-3 (cholecalciferol), a highly bioavailable form of Vitamin D.
Sourced from lanolin (vegetarian source of Vitamin D).
Easy to swallow softgel capsule
Also available in a liquid form providing 2000 IU per drop
Vitamin D is essential for calcium and phosphorus absorption and utilization.*
Stimulates osteoblast (bone producing cell) activity which helps maintain bone
density and strength.*
Stimulates the synthesis of osteocalcin, an important protein involved in bone
Helps maintain adequate blood calcium levels which help support cellular
metabolic processes and neuromuscular function.*
Vitamin D is important for normal, healthy cell growth and function.*
Helps support normal, healthy insulin secretion.*
Vitamin D helps support healthy immune function.*